Welcome to the SheBoss Cafe Podcast, where we believe that being a SheBoss is not just a title; it’s a way of life. In this episode, Susan Trumpler, the host of Unstoppable Women in Business, sits down with branding expert Teresa from Wilmot Designs to explore the transformative journey of rebranding. Discover the ins and outs of successful rebranding, from preparation to execution, and learn how it can help you revitalize your business identity.
**Highlights from this Episode:**
– **When to Consider Rebranding**: Teresa shares valuable insights on recognizing the right time for a rebrand, whether you’re a solopreneur or a small business owner.
– **Preparing for Change**: Learn the importance of preparing your existing clients and prospects for a brand shift, creating excitement and trust along the way.
– **Case Studies**: Teresa discusses real-life examples of successful rebrands and the lessons we can glean from them.
– **Connecting Product Brands**: Discover how to seamlessly connect your product or program brands to your overarching business identity, ensuring consistency and recognition.
If you’re looking to breathe new life into your business, redefine your brand identity, or simply explore the art of rebranding, this episode is a must-listen. Join us in the SheBoss Cafe and uncover the strategies and insights that can help you thrive as a SheBoss.
And, if you want to be part of the live conversation, join us the 1st and 3rd Wednesday’s of the month where you can not only watch the She Boss Cafe Podcast be recorded, but then as Susan and her guest unplug the podcast mics and relax – you can join in on the conversation, get your questions answered, and connect with other She Bosses. Join She Boss Cafe here: http://shebosscafe.com