Today we are going to demystify the evolving landscape of LinkedIn for 2024. This conversation is a treasure trove for small business owners, coaches, and consultants looking to leverage the platform for professional growth and networking. 

In this insightful episode of the She Boss Cafe podcast, host Susan Trumpler welcomes Sue Gresham, famously known as “the LinkedIn Lady”.  Sue brings a decade of LinkedIn expertise to the table, sharing her top strategies and tips to help listeners navigate LinkedIn more effectively and authentically. 

In this episode you will find:

  • Importance of creating a purposeful plan: Save time and frustration by having a clear, strategic approach to LinkedIn, tailored to your business goals and audience.
  • 7 ways to uplevel your profile so it represents your brand professionally: Professionally: Tips for crafting a LinkedIn profile that stands out, effectively communicates your brand, and attracts the right audience.
  • Strategies to actively participate for specific results: This part will blow you away! Sue shares ways to maximize your time on the platform so you get the result you are looking for.
  • Navigating LinkedIn Changes: Insights into the latest LinkedIn updates and how they affect your strategy, including new limitations on connection requests for free accounts.

Dive into this episode for an insiders view on how to master LinkedIn in 2024, complete with Sue Gresham’s expert insights and practical, easy-to-implement tips. Whether you’re looking to grow your network, enhance your personal brand, or drive business results, this episode has something for every entrepreneur ready to make their mark on LinkedIn.